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FAQ's

Select one of the above questions to find out it's answer.

GENERAL QUESTIONS

What is SEO?

Search Engine Optimization (SEO) is the process of improving a website so that it attracts more visitors from search engines like Google and Bing. There are two elements to the process: ” on page” optimization and “off page“.
On page Optimization presents webpages to search engines in language that they can easily read and "crawl". In the same way many English-speakers can't read an Italian novel, there are some websites whose code can be very difficult for search engines to read.
Off page Optimization looks at the amount and quality of websites that link to your website. Having too many or too few links can create problems, and thus is a delicate balance.
You may also hear an interchange of terminology – onsite and offsite. This is the same as on page and off page.

Why is SEO expensive?

This depends on your definition of “expensive”. High quality, ethical, and natural SEO costs more because you are paying for the return on that investment. SEO is both a science and an art that will bring your company more money than it takes when done correctly. An ethical and trustworthy SEO company will focus on your ROI and ensure that you get the most out of your investment.

Why do I need SEO services?

SEO services help your site rank better in the search engines. 75% of users never scroll past the first page of search results. You want to be on that front page. Better rankings drive more traffic to your site, creating the ability for better exposure and revenue streams.

Why should I outsource my SEO?

SEO is a full time and constantly changing process. Unless you have at least one experienced, full time SEO expert in house, it is strongly recommended to seek assistance from an SEO company. For smaller businesses, having an in house expert is costly and may not make sense, thus outsourcing this to a company that solely focuses on SEO is not just a cost-effective solution but a smart investment.

How long will it take to get top rankings?

When projecting the length of time for achieving search engine rankings, it’s important to consider various aspects, including domain age, competition level, current standings/efforts, site architecture, and a variety of other factors. While we can make some pretty good educated guesses, with so many different aspects contributing to search engine rankings as well as constant alterations to the methods of SEO, there is no definitive answer. SEO takes time and care, rushing it for immediate high rankings may not be an effective long-term strategy.

What is the best way to determine my online marketing budget?

First, determine your potential return on investment. Online marketing tactics help bring more traffic and business to your site, which in turn raises your revenue. In our digital world, there is always a need for online marketing; yet, be sure that your provider is presenting you with quantifiable and realistic results. Remember, it’s an investment that will be paid back (and more!) with the right team helping you.

What are the best ways to optimize my site?

Search engine optimization involves many tactics, which all help to optimize your site. A combination of online marketing, social media, and search engine optimization is a good way to achieve great optimization.

What are Meta tags?

Meta tags provide information about the web page, which can be used by search engines to help categorize the page correctly. They appear in both search engines and on your site to optimize your site for search engines. Also, meta tags help browsers understand what your site’s pages are about in regards to satisfying their search needs.

How does Google view my site?

Google crawls each site using ‘spider bots’ often. These bots read your pages and help Google catalog your site and its associated pages.

What is Google Webmaster Tools?

Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimize their websites. It has tools that let the webmasters submit and check sitemaps, generate and check robots.txt files, list internal and external pages linking to the site, view statistics related to how Google crawls the site, and more.

What’s an XML sitemap?

An XML sitemap is a list of pages of a web site accessible to crawlers (like the spider bots that Google uses) or users. It lists the pages on a web site, typically organized in a hierarchical fashion. This helps visitors and search engine bots find pages within the site.

What is a robots.txt file?

A robots.txt file on a website will function as a request that specified robots ignore certain files or directories in their search. This might be, for example, out of a preference for privacy from search engine results, or the belief that the content of the selected directories might be misleading or irrelevant to the categorization of the site as a whole, or out of a desire that an application only operate on certain data.

What is 301 redirect?

A 301 redirect tells search engine spiders that a page of content has permanently been moved to another location. This ensures that there are no ‘dead’ or non-working, active links on a page within your site.

What is Page Rank and is it important?

Page Rank is a way for search engines to ‘grade’ a site and its associated pages. No one is completely certain as to the ‘exact’ science of how page rank is formulated, but it is understood that a number of elements such as age, number of backlinks and amount of content are used to formulate it. Having a high page rank will ensure more traffic to your site.

What is Google Analytics?

Google Analytics helps you analyze visitor behavior in regards to your site. This analytics tools can tell you how many visitors you had each day, what pages they crawled, how long they were on each page, etc. Google Analytics is an invaluable tool in helping to augment and understand your site’s ability to attract browsers.

What is keyword density and how does it help?

Keyword density refers to the ratio of particular keywords in your copy as compared to the rest of the copy. Having good keyword density improves the likelihood that both search engines and Web browsers will associate your site’s content with your chosen keywords. Essentially, keywords should be within the content that it is identifying.

Why do I need to write copy for my web site?

Content is imperative when it comes to the Web. Remember that the Web’s purpose is to provide information to users; having fresh copy implemented regularly on your site is one of the top ways to achieve good rankings and to intrigue visitors to visit your site. The more unique content that your site has, the more visitors are likely to come back; a static site does not bring traffic.

How can Social Media be used for SEO?

Social media presents opportunities to acquire backlinks to your site’s pages, articles, press releases, etc. Social media is a popular and ever-growing aspect of the Web. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives as well. Hashtags are similar to keywords when it comes to social media, understanding your topics are crucial to both social media and SEO.

What is a Landing Page?

A good landing page offers intriguing copy and an opportunity for your visitors to make a purchase or desired conversion depending on the desired end result of your site’s existence. A landing page puts your customers closer to the final sale.

 

SOME OTHER QUESTIONS

Do you offer refunds?

There are no refunds for any of our packages because all work performed is permanent. We are always available to our customers during regular business hours and sometimes during off hours as well. Customer satisfaction is important to us and we will do all we can to make sure our customers are happy with our work and see a full ROI. Please contact us for more information and to make sure we are the right SEO Company for you.

How long does it normally take to see SEO Results?

Many sites usually engage in an SEO program for at least six months in order to achieve good results, yet ‘desired results’ will vary with each client. Patience is one of the best keys to a successful SEO campaign. It is important to understand that SEO tactics are ‘working’ all the time to achieve your desired results; once your SEO results are achieved, they are long lasting.

What’s the difference between organic SEO and Paid results?

When a browser conducts a search, they will be confronted by both organic results and paid results (those which are highlighted and usually placed on the very top or right-hand side of the page). It is the quest of every business to achieve first-page, organic-SEO results because they are long lasting and organic results are more respected by browsers. Most users will ignore the paid searches and look to the organic results for their search needs.

What’s the ROI?

ROI simply stands for "Return on Investment" there are a series of processes used to determined your company return on investment for web marketing and pay-per-click programs; SEO and other digital marketing initiatives.

Why does my company need Reputation Management?

Having an online business means you are open all the time. Competition can be fierce in many industries. Reputation management helps your business build and maintain a ‘good’ name within your industry and with customers.

SEO Versus PPC: Are Organic Results Better?

The benefits of each should be weighed out to determine the best solution for each company. If you had a new software product and wanted to scale up your users fast and you had the money, go with PPC as it would be 4-6 months before any significant organic SEO would start to take hold. Even then, you would probably want to utilize both so you are not dependent on advertising spend to sustain new business growth.

SEOvsPPC

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