Small businesses should certainly hire the services of a social media consultant to expand their reach. However, it is to be noted that social media is not as simple as posting on a regular basis or sending a few tweets a month. This demands a proper and an effective game plan.
Efficacious use of social media combines impressive customer service, quality and expertise, and an engaging and dependable content.
Is used effectively, it helps reflect a company’s marketing, advertising, and public-relations efforts.
The perfect thing that can be under such a situation is making one person responsible who can handle all the social media marketing efforts of the business. This will help keep the campaign or message consistent and cohesive. Small Companies can choose to outsource their social media efforts so that it turns out to be cost effective for them. This however will demand constant and consistent communication between the social media firm and the company. The business owner or a representative of the company must talk with the social media marketing coordinator on a regular basis so that no area is left unattended.
A social media marketing consultant will set benchmarks, set goals, will make recommendations, and develop an effective strategy so that the purpose of social media marketing is well achieved. Small business organizations now recognize the importance of developing and maintaining their social-media presence. In fact, since social media marketing tools are ubiquitous and inexpensive, small firms are largely opting for it when compared to traditional means of promoting a company like trade shows and paid advertising.
However, the question here is, whether within the small business, is there someone who is capable enough, and knows how to add social media to their list of responsibilities? If so, great! A number of small companies start by making an existing employee responsible for social media. Probably the owner of the company can take charge of the same.
However, once they start using it, the business owner or the internal person will realize that social media is not an instant fix or probably it’s not something that they really enjoy doing. Apart from this, answering customer queries, posting tweets regularly, etc may take their valuable time and may deprive them of their regular responsibilities. Hence, it is wise for small companies to hire the services of a social media expert who can effectively handle their social media responsibilities.