Search engine optimization (SEO) is an internet marketing strategy that aims to increase the quantity of visitors to a website by making it more prominent in search engine results—hopefully in the top 5 listings. The higher ranked a site is on a search engine like Google or Bing the more likely it is to be visited. SEO strategies often try to target and utilize different aspects of internet content to achieve these rankings such as image search, local search, video search, and the like. Spanish SEO is similar to standard SEO but utilizes Spanish as its primary language of targeting rather than English. Spanish surpasses English as the second most spoken language in the world and is the second most spoken language in the US alone. As the Spanish speaking population continues to grow in the US and the world, so do online Spanish language search enquiries are also expanding.
Most companies have yet to consider that improving relationships with the emerging Spanish-speaking population is essential to building their companies and reaching higher levels of success. In order to target this rapidly growing population, look at the possibility of invest in Spanish SEO as well as standard English SEO as it is a great way to grow and diversify a business’ scope.
The goal of SEO is to rank higher in search engine results to bring more visitors and potential customers to a website. Spanish SEO helps a website to become a top ranked website using a variety of techniques.
How does Spanish SEO boost up the ROI of a business?
SEO will result in an increase of traffic to a website and it is a critical part of any marketing budget. It is a definite way for a business to increase their efforts on the internet and get a higher return on investment (ROI).
Most people don’t understand how websites receive top rankings, this is a great advantage for businesses. The average customer sees a top ranking as content or company that others trust, thus they will pick the top choice. This brand recognition is invaluable and will bring a greater ROI.
As the Hispanic population grows in the US and the world, online Spanish language search queries are also expanding. This results in an increase of ROI.
When you invest in quality SEO you can forgo your investment in advertisement. If a customer sees “paid advertisement” they are less likely to trust the brand. Top search rankings are a much better ROI than traditional advertisements as the longer a business stays on top, the longer it will remain there. This is not the case for paid advertisements where you need to constantly spend money to see results.
Once a business gains brand recognition through SEO, it remains there for a longer time and as it gets more visits and clicks it maintains longevity, bringing a business a better ROI than another advertising methods.
Note: In order to reach bilingual or native English-speaking demographic, it is important to think like your audience does. Because Spanish is spoken in so many countries it is important to choose the correct type of Spanish target. Essentially, if you are trying to target customers in Peru the Spanish keyword may be different than it would be in Mexico or Spain due to regional dialect differences.
Just as with traditional SEO, there are a lot of Spanish SEO services available. It cannot be denied that as SEO becomes a clear strategy to gain customers, more businesses will be approaching SEO companies and thus competitors will be doing the same. Finding the right SEO company with proven results is important in trying to make a business more visible on search engines and get a great ROI. It is recommended to approach an SEO company that has experience in Spanish SEO services for the best results possible.
About the author:
This article is written by Franz Israel, who is also associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.