If your business banks heavily on local customers, you must make it a point to optimize your website locally. For businesses such as restaurants and retailers whose customer base is limited to a certain geographic boundary, local SEO can mean an increased number of customers, a better reputation and greater profitability.
Strategies based on local sensibilities
Every city and its populace have a distinct culture. When you want to optimize your business locally, you need to keep these local sensibilities in mind, especially when you develop content for marketing. The type of language used and the presentation should be appealing to the local public and your target demographic.
In order to get this right, you need to research and analyze the demographics of the target area. Look for the right keywords as well. Once you know what is most likely to appeal to target customers, you can get to work writing the content. Such a strategic and analytical approach can definitely get better results.
Content on the website is very important in local optimization. There are two important aspects involved here: innovation and variety. You need to come up with creative ways to attract the attention of your target audience.
For example, publish articles that answer the most common queries that locals have about your business. Secondly, provide a variety of content in the form of text articles, video content, infographics, and pictures. Such variety helps increase the ranking of your website in addition to engaging customers.
Customers today like to read reviews about products and businesses in order to make informed decisions. Posting reviews about your business can be very beneficial in two ways. For one, you gain the confidence of customers. Secondly, your business website ranks better in local searches.
Google is undisputedly the best platform for local optimization. You need to register in Google Places and have a Google+ page for your business. Both these features are free and extremely beneficial in helping your target customer base find you. Make sure that the profile of your business is meticulous and complete on both of these platforms. Leveraging both these features gives you an added advantage in the local market.
Facebook, Twitter, Pinterest, and Instagram can really help you take your business to the masses. Make sure that these buttons are displayed prominently on every page of your business website. Furthermore, connect with local people on these platforms by joining existing communities and creating your own community for target customers.
Your local optimization strategy should be based on competitor analysis, extensive keyword research, and local maps optimization. Your website should be mobile-friendly as well.
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