If there's one certainty to the world of online marketing, it's that nothing is static. We work in an industry that is constantly evolving, and as the search engine algorithms become more authentic, SEO specialists need to adopt one key strategy: provide engaging and original content, or watch your returns diminish rapidly.
No longer will we see manipulated link profiles, poor quality ads/affiliate links, or keyword-rich domains helping in the ranking of illegitimate sites. In the current landscape, achieving a strong online presence means:
Social sharing is the new form of link building, and in order for you to stay current on SEO trends, here are our recommendations for getting the most out of Social Media.
Adapt For Mobile Users
Mobile web-browsing has surpassed desktop use in 2014, accounting for 55% of internet usage in the U.S. this past January. Social media applications are among the most highly used, and if brands want people to find them on the mobile market, having a responsive web site will no longer be optional.
Your content will need to be accessible across any device if you intend on ranking highly.
Tap Into As Many Networks As Possible
According to the Content Marketing Institute, B2B Content Marketers are now using an average of 7 social media platforms, the top 5 being:
The reason being each has its own format for displaying content, and not everything you post will be relevant on all media sites. Google states that while +1s on Google+ don't directly categorize search rankings, businesses will be indexed more effectively if they're on Google+. In other words, it's time to begin taking advantage of the largest search engine in the world.
Social Links Bring Real Traffic To Your Website
In the past, businesses were throwing money at SEO specialists to build links that only pointed back to a website, and never really gained any traffic. Google realized they were creating an internet filled with spam, and only those willing to pay top dollar were gaining latitude in their rankings.
Today fabricated links will not work; Social links on the other hand have real potential to attract real users to your website and make them followers. By focusing on your customers with quality content your business will align with the new search engine standards, and stay on top of the rankings as we move forward into 2014. SEO is not dead, but SMO has surely taken precedence when it comes to marketing optimization.
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