2013 marked the highest rise in demand for paid television programming, as well as record sales of tablets and mobile devices. While many still prefer getting their information by way of reading, the majority of viewers in our society can not get enough of the high quality video content that's become an industry leading marketing strategy.
Video marketing has been found to be so effective, that in a survey put out by reelseo.com, numbers revealed that 93% of marketers surveyed are using video in their campaigns. Whether you're operating a small business, or a sole-proprietorship here are several reasons why video marketing can benefit you.
In case you've forgotten, the goal in marketing is to gain brand recognition and have people remember your company when they're out choosing a product or service.
Humans have been shown to remember:
Online video marketing encapsulates everything you want to convey to your audience in a fraction of the time, in a format they're much more likely to retain.
Believe it or not, people want to feel like they can trust the brands they choose to engage with. Providing a window of transparency into your company will leave a feeling of personal outreach with viewers and potential future clients.
When it comes to the potential reach of your content, video is uncontested. YouTube alone receives more than 1 Billion unique user visits each month. For small businesses its vital to offer content that's digestible, worth sharing, and easy to find. Your goals when creating a video should include:
Watch our most recent video marketing reel at www.vimeo.com/87881849
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