USA +617.778.6878 Europe +3491.829.9725 Latin America +511.251.6437

BLOG - THE GOSSIP

Why Video Is So Important For Online Marketing In 2014

  • Hits: 3000

 

Why Video Is So Important For Online Marketing In 2014

2013 marked the highest rise in demand for paid television programming, as well as record sales of tablets and mobile devices. While many still prefer getting their information by way of reading, the majority of viewers in our society can not get enough of the high quality video content that's become an industry leading marketing strategy.

Video marketing has been found to be so effective, that in a survey put out by reelseo.com, numbers revealed  that 93% of marketers surveyed are using video in their campaigns. Whether you're operating a small business, or a sole-proprietorship here are several reasons why video marketing can benefit you.

People Remember

In case you've forgotten, the goal in marketing is to gain brand recognition and have people remember your company when they're out choosing a product or service.

Humans have been shown to remember:

  • 10% of what they hear
  • 20% of what they read
  • 70% of what they see and hear
  • Generating traffic and conversions- By providing an engaging introduction to your web page through video your increasing the likelihood viewers will stay on your site and potentially hit the buy or subscribe buttons.
  • Brand Awareness- Much different from videos created to go viral, small business want to create informational videos with no implicit objective to make a sale. In today's market its crucial you offer content of value that will create goodwill towards your brand instead of always operating under the appearance of 'sales only'.
  • Links and Shares- Google has set the standards incredibly high for how pages become ranked and indexed. While prior methods of SEO have begun to fall out, authentic video content has risen to indicate web page legitimacy. Paired frequently with Social Media, video content has the ability to receive shares, likes, +1's and  a multitude of other signals that your website deserves to be visible in the search engines.

Online video marketing encapsulates everything you want to convey to your audience in a fraction of the time, in a format they're much more likely to retain.

Build Trust

Believe it or not, people want to feel like they can trust the brands they choose to engage with. Providing a window of transparency into your company will leave a feeling of personal outreach with viewers and potential future clients.

Only 25% of online consumers in the United States trust ads they see in print publications, while landing pages with video lead to 800% more conversion.

Unparallelled Reach

When it comes to the potential reach of your content, video is uncontested. YouTube alone receives more than 1 Billion unique user visits each month. For small businesses its vital to offer content that's digestible, worth sharing, and easy to find. Your goals when creating a video should include:

Watch our most recent video marketing reel at  www.vimeo.com/87881849

© Turnover | All rights reserved.

 

Recent Posts from Our Blog

  • 1
  • 2
  • 3
Prev Next

¿Qué es el TF–IDF y cómo se relaciona co…

19-09-2017

¿Qué es el TF–IDF y cómo se relaciona con el SEO?

Cuando hablamos de SEO, las palabras claves tienen un papel importante y es que conocer las keywords, a través de las cuales los usuarios están buscando lo que nuestra web...

Cloaking SEO ¿Esta técnica beneficiosa p…

13-09-2017

Cloaking SEO ¿Esta técnica beneficiosa para mi empresa?

Cuando un sitio web no obtiene visitas, y representa una inversión importante para tu empresa y requieres de aquel para llegar a vender servicios o productos, es usual que en...

Diferencia entre el SEO On Page y SEO of…

07-09-2017

Diferencia entre el SEO On Page y SEO off Page

Una estrategia SEO es importante para lograr el posicionamiento orgánico de una página. El posicionamiento orgánico permite que tu sitio web sea visible en los primeros resultados de búsqueda sin...

¿Qué es un algoritmo de búsqueda?

28-08-2017

¿Qué es un algoritmo de búsqueda?

  Cuando se habla de posicionamiento web natural, SEO, siempre se menciona una palabra repetitiva y quizás poco conocida en el mundo del marketing convencional, algoritmo. Suele ser muy utilizada por...

¿Qué es un mapa de sitio web y por qué e…

22-08-2017

¿Qué es un mapa de sitio web y por qué es importante para el SEO?

La competencia para aparecer en los primeros resultados de búsqueda ha alcanzado niveles increíbles en los últimos años. El incremento exponencial de sitios web en la nube ha hecho necesario...

Linkbuilding: Conociendo a los enlaces e…

16-08-2017

Linkbuilding: Conociendo a los enlaces entrantes para web

Los enlaces son reconocidos como una de las herramientas más importantes para posicionamiento SEO de una web. Pero es necesario conocer mejor qué tipos de enlaces podemos utilizar en una...

SEO para YouTube | ¿Cómo posicionar vide…

10-08-2017

SEO para YouTube | ¿Cómo posicionar videos en YouTube?

Es increíble lo mucho que ha crecido YouTube desde sus modestos inicios, hace 12 años. Hoy en día, millones de usuarios inundan su infinita videoteca, donde se encuentra literalmente de...

¿Qué es el Aso? | SEO para aplicaciones

07-08-2017

¿Qué es el Aso? | SEO para aplicaciones

Cada día aparecen 2700 aplicaciones nuevas en todo el mundo. Ante un mercado de tan rápida expansión, es necesario crear estrategias que mejoren la presencia de las aplicaciones para sus...

¿Quiénes conforman el departamento de po…

31-07-2017

¿Quiénes conforman el departamento de posicionamiento web?

El posicionamiento web es una de las estrategias de marketing digital más importantes para las organizaciones, debido a los múltiples beneficios que otorga, tales como el tráfico web calificado, aumento...

La importancia de la usabilidad web en e…

24-07-2017

La importancia de la usabilidad web en el SEO

Los motores de búsquedas, especialmente Google, Bing y Yahoo! están en constante evolución para otorgarle a sus usuarios sitios web de calidad, clasificados en orden numérico. Según, los buscadores colocan...

Contenido para SEO: cómo se debe escribi…

25-04-2017

Contenido para SEO: cómo se debe escribir

El posicionamiento SEO, o posicionamiento orgánico, es un tema que no deben descuidar las marcas que quieran tener presencia en Internet. Es cierto que un papel importante para la optimización de...

Estrategia SEO en videos de Youtube

20-02-2017

Estrategia SEO en videos de Youtube

Sabemos que el contenido tiene un papel importante en los motores de búsqueda como Google, pero esto no significa que solo llenemos de texto nuestra web y que nuestra estrategia...

Digital Marketing, Its Meaning and Usage

05-01-2016

Digital Marketing, Its Meaning and Usage

Digital Marketing, Its Meaning and Usage Digital marketing in simple terms is the promotion of brands or products through one or several forms of electronic (digital) media. It differs from conventional...

Hispanic SEO Services in Boston

05-01-2016

Hispanic SEO Services in Boston

Hispanic SEO Services in Boston The Hispanic market is a strong and steadily growing niche that businesses, especially those with a largely Hispanic audience, and those wishing to expand their reach...

Internet Marketing and Its Impact on Glo…

07-12-2015

Internet Marketing and Its Impact on Global Marketing

Internet Marketing and Its Impact on Global Marketing With internet marketing, you can grow your business, make it more profitable, and expand its reach to the global market. Promoting your company...

Importance of SEO in Spanish Speaking Ma…

07-12-2015

Importance of SEO in Spanish Speaking Market

Importance of SEO in Spanish Speaking Market Search engine optimization is important for any business that wants to expand its reach online. The right SEO campaign should direct your target customers...

Improve Business with Web Development Co…

09-11-2015

Improve Business with Web Development Companies in Boston

Improve Business with Web Development Companies in Boston A website is a crucial virtual asset that every modern business should have and maintain if they are to compete in today's marketplace...

How to Choose a Digital Marketing Agency…

09-11-2015

How to Choose a Digital Marketing Agency in Boston?

How to Choose a Digital Marketing Agency in Boston? Whether you are starting fresh with a digital marketing agency or switching from your old provider, it is important to know what...

JOIN OUR MAILING LIST

CONTACT DETAILS

Turnover
51 Melcher Street.
Boston, MA, 02210
T: +617.778.6878

Email:
Skype: turnoverweb
Turnover on Maps

BeDriven

Turnover helped us develop and optimize 2 videos for our company and now it is because of these videos, people now know what to do and where to do it. It positioned my company very well online.

RE/MAX Latin America

I was very happy with Turnover’s process, communication and all their help for my campaign in Peru and Chile. If I ever need a Spanish consultant again

Tina Lochner

Dear Franz,
I’d like to sincerely thank Turnover for the excellent service. Not only do you provide state-of-the-art strategies, in addition you have demonstrated a continuous concern for our business and an interest in obtaining an in-depth understanding of our industry.

Maid Services

I personally use Turnover service and it is phenomenal. The work Turnover has put into my website is wonderful. The rank difference is fantastic and

Bmac & GTeam Boston

You have done a wonderful job making my website look more modern and professional. I would also like to say how excellent

Fred Lima – Boston Ironworks

I highly recommend this group, in the short time we have worked with Turnover Web, the results that we have attained been nothing short

Scroll to Top
Web Analytics