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Why Video Is So Important For Online Marketing In 2014

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Why Video Is So Important For Online Marketing In 2014

2013 marked the highest rise in demand for paid television programming, as well as record sales of tablets and mobile devices. While many still prefer getting their information by way of reading, the majority of viewers in our society can not get enough of the high quality video content that's become an industry leading marketing strategy.

Video marketing has been found to be so effective, that in a survey put out by reelseo.com, numbers revealed  that 93% of marketers surveyed are using video in their campaigns. Whether you're operating a small business, or a sole-proprietorship here are several reasons why video marketing can benefit you.

People Remember

In case you've forgotten, the goal in marketing is to gain brand recognition and have people remember your company when they're out choosing a product or service.

Humans have been shown to remember:

  • 10% of what they hear
  • 20% of what they read
  • 70% of what they see and hear
  • Generating traffic and conversions- By providing an engaging introduction to your web page through video your increasing the likelihood viewers will stay on your site and potentially hit the buy or subscribe buttons.
  • Brand Awareness- Much different from videos created to go viral, small business want to create informational videos with no implicit objective to make a sale. In today's market its crucial you offer content of value that will create goodwill towards your brand instead of always operating under the appearance of 'sales only'.
  • Links and Shares- Google has set the standards incredibly high for how pages become ranked and indexed. While prior methods of SEO have begun to fall out, authentic video content has risen to indicate web page legitimacy. Paired frequently with Social Media, video content has the ability to receive shares, likes, +1's and  a multitude of other signals that your website deserves to be visible in the search engines.

Online video marketing encapsulates everything you want to convey to your audience in a fraction of the time, in a format they're much more likely to retain.

Build Trust

Believe it or not, people want to feel like they can trust the brands they choose to engage with. Providing a window of transparency into your company will leave a feeling of personal outreach with viewers and potential future clients.

Only 25% of online consumers in the United States trust ads they see in print publications, while landing pages with video lead to 800% more conversion.

Unparallelled Reach

When it comes to the potential reach of your content, video is uncontested. YouTube alone receives more than 1 Billion unique user visits each month. For small businesses its vital to offer content that's digestible, worth sharing, and easy to find. Your goals when creating a video should include:

Watch our most recent video marketing reel at  www.vimeo.com/87881849

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