SEO by itself is a multidimensional marketing initiative and by adding an international twist to it will certainly turn these initiatives into a huge project that can either help the company boost its position in the market or can turn unwieldy, without effective planning and realistic expectations.
1. The Fundamentals are the same
One thing that will please all the SEO professionals is that the tricks and the tactics that are used for domestic market remain the same for international campaigns. All that needs to be done is adding a few more factors to the decisions that are made in effectively formulating an international strategy.
Focus on New Dimensions
The new dimensions that are included are certainly beyond the tactics that are employed for domestic market. This means that there are a number of other components that play a significant role in formulating an international SEO strategy. A few of these include:
Be Realistic with First Steps
This issue relates to the country that the company wishes to target and it can become a daunting task for a small marketing team if they are given the task of optimization in 10 new countries.
The best approach that can be applied here is to remain focused and be realistic in efforts and timing. As the saying goes – “Don't bite off more than you can chew.”
Any new SEO initiative, especially if it’s international is certainly an exciting undertaking, but is also a daunting task when factors such as language, locations, and a number of other elements are taken into consideration. Success can be gained only with a smart combination of realistic acts and focus.