The Spanish speaking population in the United States is projected to hit upwards of 41 million by the year 2020. While this population grows, online Spanish language search queries are also expanding. Has your business yet to consider strategizing for the possibilities present in a multilingual market?
If so, there are two reasons why your company should consider Spanish content:
Here are five things to keep in mind when getting started with Spanish SEO:
As in any language, the way in which we write content varies drastically from the formal contexts in which they are written. Keywords need to target informal Spanish because that's what people use to search.
Any translation program you use on the internet will provide you with formal translations, so it's best to consult a native speaker, or a company who has researched what keywords that are being used the most.
Just like formal translations, dialects vary culturally and regionally. Spanish SEO is no different than regular SEO in the way you want to hit on keywords for what they mean.
For instance, if you were to search for a grocery store in Colombia, you'd type in “mercado”. If you were in Guatemala you'd search “tienda”, in Venezuela it'd be “abastos”. The point being that without a person to guide your SEO campaign through unseen obstacles you might end up ranking for something entirely different.
Competition May Be Harder
Foreign sites still compete with English sites in the search engines, even Google.com.mx will list American sites that have strong SEO strategies catered towards Spanish speakers.
Planning Regionally Will Focus Aim On The Right Demographics
This has a lot to do with translations and dialects. When you set out to translate your content it's best to target your marketing towards a region that will reach the highest number of consumers. Knowing your audience up front is essential with any marketing campaign, selecting the Spanish audience is no different.
If you don't have access to any native speakers, try hiring a Spanish-language SEO agency that can translate your content and optimize your keywords.
Keep Bilinguals Close In Mind
Marketing towards a Hispanic population doesn't dis-include those capable of speaking fluently in both languages. Many bilingual Hispanics will conduct searches containing keywords with both Spanish and English terms, one of the most popular being 'Hispanic Scholarships'.
Sometimes there are words that just don't translate well from Spanish to English and a search will look like, “Local Mercado', meaning local market. Having a translation for both will index your page when common searches like these appear in Google.
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