In order for a phenomenon to be taking place, a remarkable shift in occurrence needs to be in observance. For South and Central America this is certainly the case with the rapid rise in social media. In 2014 the continent is expected to have 329.1 million internet users, 94.1% of which will also be on social networks.
Rising income, wide selections of choice, and of course spreading access to mobile networks are the bigger shifts driving this trend. Opportunist marketers would regret not taking advantage of the fastest growing internet population in the world.
Here's how the trend is developing:
5 of the top 10 most engaged markets in Social Networking are located in Latin America:
Source: Browser Media, Socialnomics, MacWorld
Research Date: 1.1.2014
Social Networks Based On Popularity
People have an innate need to communicate and partake in social interaction. Social networking provides the opportunity for brands to actively engage with its consumers in a two way relationship. According to eMarketer's estimate, Latin America will add nearly 100 million people to its social media audience by the end of 2017. The 5 most popular communities currently are:
Numbers Mean Advertising
Having an active user base is essential for marketers to determine how their ad dollars are being spent, and to what extent their reach is being received. It is expected that this year will mark the first half-billion spent in advertising in Latin America, a number looking to increase by 9.6% next year.
As e-commerce spreads internationally brands are getting ahead by preparing for what their audiences seek to consume in new markets. According to a collaborative study put out by VISA along with América Economía, Latin America is expected to spend over $69 Billion (USD) in e-commerce sales this year alone.
As an entrepreneur our best advice is to start getting familiar with Hispanic Marketing Services. The future success of your business resides in forecasting the future, don't miss out on the opportunities present on a continent surging with potential.
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