USA +617.778.6878 Europe +3491.829.9725 Latin America +511.251.6437

BLOG - THE GOSSIP

The SEO Benefits of Switching To A Responsive Web Design

  • Hits: 1873

web-design-turnover

The SEO Benefits of Switching To A Responsive Web Design

There's very few marketing trends that will go out of style once proven effective, and switching your websites platform to a responsive design is certainly not one of them. If you've happened to miss the hysteria, Responsive Web Design (RWD) is essentially a website foundation that will adjust seamlessly to fit on whatever device you're browsing from; be that a desktop, smart-phone or the browser on your tablet.

 

The importance in this shift is based upon how internet users are choosing to browse the web nowadays. By 2015, the number of individuals accessing the internet via mobile/tablet devices is expected to surpass that of those regularly browsing from a desktop.

With that in mind, now is the best opportunity to understand how these changes will also be affecting your SEO campaign, and ultimately how people will find your business. Here's how switching to a Responsive Design will benefit your SEO.

Optimize One URL, Not Two

Several years ago companies were scrambling to rank the content on two separate websites: mobile and desktop, essentially wasting time, resources and backlinks. Nowadays, those running SEO campaigns have rejoiced over the ability to focus on one campaign, one URL.

With social media playing such a larger role in SEO, everyone sharing your content will be pointing back to the same place. Don't do twice the work when you no longer have to!

Enhanced User Experience Leads To More Social Sharing

Website visitors will make up their mind in 3 seconds as to whether your page is worth their browsing time. Without fluid grids and media queries serving to make your site adjust to fit on any device, your visitors may be leaving before they have the chance to access any content.

On the other side of things, if a mobile user comes across a link that was shared by someone browsing on a desktop, they may not be able to access it due to common difficulties with sites that aren't optimized for mobile use. Thus, having your site mobile ready will increase the odds your content gets shared, and re-shared.

Google Recommends It, Enough Said

The primary reason for Google recommending one site for all devices is it helps in their ability to crawl and index pages that only have one URL. If there's anything that matters in an SEO campaign, it's how to get better rankings within a search engine giant like Google.

As you probably already know, one of the primary costs put towards an SEO campaign has to do with creating a posting original content. With RWD now you don't have to pay twice.

Reduces Bounce Rates and Load Time

Bounce rate is an integral consideration for which sites are retaining viewers; for instance, Google will start dropping your rankings for certain key terms if viewers are constantly leaving your site after a few seconds, or not clicking through to more pages.

A big part of viewer retention is having a page that will load after only a few seconds. Sites that aren't optimized with a responsive design are taking up to seven to ten seconds which will ultimately deter viewers while also dragging down your rankings.

It's very easy nowadays to use a template or web platform with RWD built in. It's the new standard and the sooner you can adopt it, the more successful your online presence will become.

Copyright © 2014 Turnover Web. All rights reserved.

 

Recent Posts from Our Blog

  • 1
  • 2
  • 3
Prev Next

Estrategia SEO en videos de Youtube

20-02-2017

Estrategia SEO en videos de Youtube

Sabemos que el contenido tiene un papel importante en los motores de búsqueda como Google, pero esto no significa que solo llenemos de texto nuestra web y que nuestra estrategia...

Antes del posicionamiento SEO debes revi…

17-02-2017

Antes del posicionamiento SEO debes revisar estos detalles

  Muchas personas y empresas que acaban de crear su website y no saben mucho del tema desesperan por lograr desde el primer día un buen posicionamiento SEO, no obstante, antes...

Digital Marketing, Its Meaning and Usage

05-01-2016

Digital Marketing, Its Meaning and Usage

Digital Marketing, Its Meaning and Usage Digital marketing in simple terms is the promotion of brands or products through one or several forms of electronic (digital) media. It differs from conventional...

Hispanic SEO Services in Boston

05-01-2016

Hispanic SEO Services in Boston

Hispanic SEO Services in Boston The Hispanic market is a strong and steadily growing niche that businesses, especially those with a largely Hispanic audience, and those wishing to expand their reach...

Internet Marketing and Its Impact on Glo…

07-12-2015

Internet Marketing and Its Impact on Global Marketing

Internet Marketing and Its Impact on Global Marketing With internet marketing, you can grow your business, make it more profitable, and expand its reach to the global market. Promoting your company...

Importance of SEO in Spanish Speaking Ma…

07-12-2015

Importance of SEO in Spanish Speaking Market

Importance of SEO in Spanish Speaking Market Search engine optimization is important for any business that wants to expand its reach online. The right SEO campaign should direct your target customers...

Improve Business with Web Development Co…

09-11-2015

Improve Business with Web Development Companies in Boston

Improve Business with Web Development Companies in Boston A website is a crucial virtual asset that every modern business should have and maintain if they are to compete in today's marketplace...

How to Choose a Digital Marketing Agency…

09-11-2015

How to Choose a Digital Marketing Agency in Boston?

How to Choose a Digital Marketing Agency in Boston? Whether you are starting fresh with a digital marketing agency or switching from your old provider, it is important to know what...

Advantages of Local Internet Marketing S…

23-09-2015

Advantages of Local Internet Marketing Service in Boston

Advantages of Local Internet Marketing Service in Boston Local internet marketing services are widely available from various providers, all promising huge returns for businesses. However, only a select few know exactly...

3 Things that Make a Great Boston Intern…

23-09-2015

3 Things that Make a Great Boston Internet Marketing Company

3 Things that Make a Great Boston Internet Marketing Company Search optimization can be a pain if you don't know what you are doing. If you are starting to think SEO...

How to Improve Business with SEO Service…

20-08-2015

How to Improve Business with SEO Services in Boston

How to Improve Business with SEO Services in Boston Businesses benefit from SEO services in many ways. More than improving web rankings, different strategies also enhance the overall performance of a...

How to Choose a Website Development Comp…

20-08-2015

How to Choose a Website Development Company in Boston

How to Choose a Website Development Company in Boston The right web development firm is an important asset for any business, especially one that is highly dependent on the internet when...

Web Marketing in Boston- Get Your Site N…

20-07-2015

Web Marketing in Boston- Get Your Site Noticed

Web Marketing in Boston- Get Your Site Noticed When it comes to web marketing, your website is your brand. Online brand marketing is fundamental to digital marketing. Despite your in-house efforts...

Improve Your Website's Visibility throug…

20-07-2015

Improve Your Website's Visibility through SEO Firms in Boston

Improve Your Website's Visibility through SEO Firms in Boston Search engine optimization specialists are the best people you can turn to if you want to create a powerful marketing platform and...

Why are SEO Services Important for Small…

26-06-2015

Why are SEO Services Important for Small Businesses?

Why are SEO Services Important for Small Businesses? Many small business owners still wonder why search engine optimization (SEO) is such a huge topic in marketing circles. If you want to...

Social Media: An Effective Tool for Smal…

26-06-2015

Social Media: An Effective Tool for Small Business Promotion in Boston

Social Media: An Effective Tool for Small Business Promotion in Boston New technologies have ushered in great new opportunities for businesses to market and promote themselves to target clients. Social media...

Tips to Find a Web Designing Company in …

20-05-2015

Tips to Find a Web Designing Company in Boston

  Tips to Find a Web Designing Company in Boston Web design agencies can only do so much to help you succeed online. Finding a reputable company with a good track record...

How Does Search Engine Marketing Increas…

20-05-2015

How Does Search Engine Marketing Increase Website Traffic?

     How Does Search Engine Marketing Increase Website Traffic? Rarely do we pick up the phone book for information anymore. Instead of leafing through pages-full of microscopic business names and phone numbers...

JOIN OUR MAILING LIST

CONTACT DETAILS

Turnover
51 Melcher Street.
Boston, MA, 02210
T: +617.778.6878

Email:
Skype: turnoverweb
Turnover on Maps

BeDriven

Turnover helped us develop and optimize 2 videos for our company and now it is because of these videos, people now know what to do and where to do it. It positioned my company very well online.

RE/MAX Latin America

I was very happy with Turnover’s process, communication and all their help for my campaign in Peru and Chile. If I ever need a Spanish consultant again

Tina Lochner

Dear Franz,
I’d like to sincerely thank Turnover for the excellent service. Not only do you provide state-of-the-art strategies, in addition you have demonstrated a continuous concern for our business and an interest in obtaining an in-depth understanding of our industry.

Maid Services

I personally use Turnover service and it is phenomenal. The work Turnover has put into my website is wonderful. The rank difference is fantastic and

Bmac & GTeam Boston

You have done a wonderful job making my website look more modern and professional. I would also like to say how excellent

Fred Lima – Boston Ironworks

I highly recommend this group, in the short time we have worked with Turnover Web, the results that we have attained been nothing short

Scroll to Top
Web Analytics