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Digital Marketing, Its Meaning and Usage

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Digital Marketing, Its Meaning and Usage

Digital marketing in simple terms is the promotion of brands or products through one or several forms of electronic (digital) media. It differs from conventional marketing in that it makes use of methods and channels that enable businesses and organizations to evaluate and analyze their marketing campaigns, thus gaining a deeper understanding of what is working and what isn't for their brand, often in real time.

With the help of digital marketing tools and resources, marketing managers can monitor important aspects of campaigns such as what is being viewed, the frequency and duration of those views, whether or not these views led to conversions, and what content works/doesn't for a particular campaign run. The internet is probably the most commonly and closely associated channel when it comes to digital marketing, but there are numerous other media that can be used to broadcast digital content, ranging from wireless text messaging to mobile apps, instant messaging, podcasts, digital television, electronic billboards, and even radio channels.

Digital marketing is worth considering as part of your overall marketing strategy because digital media is such a pervasive presence in the market. With it, consumers have access to all kinds of information they need any time and any place they need it. Gone are the days of one-sided marketing, as people now have command over the fulfillment of their information needs. Digital media is also an ever expanding source of news, entertainment, and platform for shopping and social interaction. Consumers nowadays are exposed not only to the image you want to project through your marketing messages, but to what the media, their friends, and other people are saying about it as well—and consumers are more likely to believe what their trusted circles are saying than marketing messages, which is why it is extremely important that you pay attention to digital marketing and the way people perceive your brand through various digital channels.

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