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Estrategia SEO en videos de Youtube

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estrategia seo en videos de youtube

Sabemos que el contenido tiene un papel importante en los motores de búsqueda como Google, pero esto no significa que solo llenemos de texto nuestra web y que nuestra estrategia SEO se restrinja a este medio. Podemos usar contenido audiovisual y tener una estrategia SEO en videos. Para un posicionamiento SEO efectivo en un canal como Youtube, necesitas algunas técnicas que te ayudarán.

Contenido debe relacionarse con palabras clave definidas

Igual que sucede con los textos que subes a tu web, el contenido audiovisual en Youtube debe estar relacionado con palabras claves. Tienes que hacer un estudio de aquellas palabras que tus clientes potenciales están buscando e incluirlas en tu estrategia.

No solo debes buscar palabras clave relacionadas con tu sector, sino también palabras clave que pueden acompañar a las anteriores y hacer más atractivos los títulos de tus videos como: “recetas”, “consejos”, etc.

Quizás estas últimas no sean tan atractivas para el buscador, pero sí para el usuario, así al colocar un título como “consejos para comprar un auto nuevo” por ejemplo, estarías usando una primera palabra atractiva para el usuario y un segundo término tentador para el buscador.

Los primeros 3 segundos son decisivos

Los videos promocionales deben enganchar al espectador. En el caso del cine los 10 primeros minutos suelen ayudar a definir si un filme es bueno o no, en digital hay menos tiempo. Procura que los 3 primeros segundos de tu video sean totalmente cautivadores.

Los más exitosos: tutoriales y descripciones de productos novedosos

Hay tipos de videos que son más exitosos que otros en Youtube. Uno de ellos son los tutoriales y otros son las descripciones de productos novedosos. Si tienes una empresa que lanzará un producto nuevo puedes aprovechar Youtube para publicar un video enseñando al usuario cómo usarlo, cómo darle mantenimiento, etc. También puedes usar este medio para presentarlo de forma detallada. ¡Será un éxito!

Incluir palabras clave y enlaces a web en descripción de video

Esto es importante no solo en cada video que subas, sino también en tu propio canal de Youtube. Las palabras clave en títulos y descripciones ayudarán a que los usuarios te encuentren.

Recuerda que el contenido audiovisual es compartido muchas veces, aprovecha esto para incluir la URL de tu web en cada video para que puedan visitar tu sitio web y mejorar tu posicionamiento.

Sigue estos consejos y que todos vean y compartan tus videos en Youtube. Y si estás en la búsqueda de una empresa que te ayude con el contenido SEO en Lima no dejes de contactarnos. En Turnover tenemos a los profesionales que harán que tu estrategia sea exitosa. 

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