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Contenido para SEO: cómo se debe escribir

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contenido para seo como se debe escribir 1

El posicionamiento SEO, o posicionamiento orgánico, es un tema que no deben descuidar las marcas que quieran tener presencia en Internet. Es cierto que un papel importante para la optimización de sitios web lo tienen los aspectos técnicos de estos, pero el contenido sigue siendo el rey del posicionamiento. 

Conoce los consejos de una agencia de marketing digital para la creación de contenido SEO y aplícalos a tu sitio web.

Uso de palabras clave o keywords

Toda agencia de SEO en Lima tiene en cuenta las palabras clave para lanzar su estrategia de marketing de contenidos.

Las palabras clave son los términos a través de los cuales los usuarios realizan búsquedas para dar con la información que están buscando. Gracias a diferentes herramientas es posible conocer el volumen de estas búsquedas y así seleccionar las palabras que le convienen a nuestra marca para posicionarse.

Estas palabras clave no solo se usan en las etiquetas, descripciones, urls, etc. de nuestro sitio web, también se vuelven la clave a través de la cual giran los temas del blog del website. 

Debes darle un título atractivo

Que usemos palabras clave no significa que el título deba ser poco creativo. La idea de un título exitoso para el SEO es que atraiga no solo al motor de búsqueda de Google, sino al lector. Ponte en lugar del lector digital e imagina qué te interesaría más: “Comidas para bajar de peso” o “¿Quieres bajar de peso? ¡Te enseñamos cómo! Conoce las 10 comidas para bajar de peso que te harán lucir esbelta”.

Los expertos en SEO en Perú usan palabras clave en URL

Se aconseja que las Url eliminen de ellas contenido irrelevante (algunos conectores por ejemplo).

Así ante un usuario que busca “pasteles Lima”  que supongamos es la palabra clave que quieras posicionar, tu URL: “/mejores_pasteles_Lima” tendrá más oportunidad de aparecer primero que esta otra: “/los-mejores-pasteles-en-Lima-que-te-encantaran”.

No exageres la extensión, no abuses de los keywords

Un texto para SEO no tiene que ser muy largo ni muy corto, de hecho su extensión depende del tema que se trate. No es bueno forzar la extensión de un texto si no se tiene nada nuevo qué decir. Hay textos de 100 palabras que pueden funcionar muy bien para el SEO sin necesidad de extenderlo.

Igual sucede con los keywords, es importante usarlos para posicionar, pero tampoco es que un texto tenga demasiadas palabras clave que resten valor al contenido para el usuario. La densidad de una palabra clave debe ser proporcional al texto.

No olvides que tu lector es un ser humano

No se escribe para el buscador, se le tiene en cuenta para que el contenido sea ubicable. El contenido debe ser atractivo y útil para el lector. Por lo anterior el contenido que se cree para una website debe: dar información relevante e innovadora, no ser un plagio, estar enfocado al lenguaje del usuario objetivo, no solo ofrecer un solo tipo de contenido (no solo textos, también videos, imágenes, etc.), y demás cualidades que lo hagan interesante.

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