USA +617.778.6878 Europe +3491.829.9725 Latin America +511.251.6437

BLOG - THE GOSSIP

Social Media Communities - What's the Benefit?

  • Hits: 1726

 

Social media Communities

In the modern world, we can update our Facebook status as we walk to the coffee shop, post a tweet on the subway to work or get the latest news without even turning on our televisions. My generation is so fast-paced that we have come to rely on our laptops, cellphones and tablets to balance our professional and social lives. This dependency on technology has redefined the millenials, and many people are speaking out against this kind of lifestyle.

TIME Magazine’s Joel Stein published an article in May titled “The Me Generation.” He states, “I am about to do what old people have done throughout history: call those younger than me lazy, entitled, selfish and shallow. But I have studies!”[i] This is nothing new – “studies” that pathologize the struggles of youth and invalidate young people’s successes, inducing fear of the future. When people look to point fingers, social media receives most of the blame because they host a majority of our photos and modes of communication. Rather than waste time deleting Facebook and blogs, only to return to them, we need to reframe the questions we’re asking ourselves. Instead of, “Should I delete my Facebook?” we should ask, “What is there beyond Facebook? What can I build through these websites?” It is important that we work as individuals and as communities to empower one another in the realities of the physical world and cyberspace.

I’m in my mid-twenties and immersed in various forms of social media. I confess that I get caught up in the habit of “liking” things and “following” blogs. Like anything we consume as humans, I believe social media websites are safer in moderation. Most media attention tends to focus on the dangers of technology, spurred by the vague and perpetual fear of the unknown. We are told to fear technology-related maladies, like internet addiction and personality disorders due to the large amount of time spent in front of our laptops.

Social media

I do not doubt that our modern lifestyles are altering how our brains function, how we remember things and how we observe the world. Our shrunken attention spans, hunched posture, preoccupation with self-image, and feelings of isolation are real concerns we all have to consider. Still, what did older generations expect when they sat us in front of a computer for the first time? Before the internet, it was video games, and before video games it was the television – technological advances come with positives and negatives. The only difference is that social media isn’t one-sided like video games or televisions; we can call and others can respond.

As someone who has worked in the service industry for eight years, I’ve met people working three jobs, racking up a total of sixty hours a week to pay the bills. These are often college-educated young people working to pay off their student loans and live independently. Social media has provided a means of communicating with people at the click of a mouse or tap of a screen. I think social media is what you make of it, and young people recognize this and see it as fertile ground for improvements.

Possibly the most noticeable change about the cyber-environment is the number of organizers and activists who are building online communities. As an activist, I am always looking into online organizing. People from marginalized communities have created innovative online forums to share their experiences and stories. These websites provide safe (or safer) spaces for people who cannot always be so honest or outspoken in their immediate physical space. Although there are plenty of people who abuse the anonymity of the internet, more and more people are participating in dialogues and listening to voices that have long been silenced.

The latest website I’ve come to admire for these reasons is Youngist. Youngist provides “independent, youth-led political and cultural news analysis, digital storytelling, and creative intervention.”[ii] Blogs like Youngist have become popular in that they help form communities based in dialogue and common interests. Although blogs are sometimes labeled as a self-centered form of self-expression, this denies the social basis of blogs. We are a social species, and we are constantly finding various means to communicate and connect with one another. People who are frequently denied attention or representation in mainstream media deserve a place to share their stories, to connect with others who may be miles away, to alleviate their feelings of isolation. Blogs have more humanity than impersonal websites, thus forming an emotional connection with its viewers. In a world where we value science and numbers, there is an undeniable attractiveness toward emotionality.

With blog hosts like WordPress and Tumblr, it’s easy to form an online space to share. If we look at the New York Public Library website, it tells us all the necessary information we could need for a possible visit. If I follow the NYPL Tumblr blog, I can read the latest news on NYPL events, watch a funny book-related video, see what’s new in my neighborhood, and consider donating to the latest renovations after seeing the blueprints for the redesign. There is an increased commitment when we feel personally connected or invested in something.

Social media

Nonprofits, like Housing Works Bookstore, have made more of a personal online presence through blogging. I am much more likely to attend an event when it pops up on my Tumblr dashboard or I see a link to the event on my Facebook newsfeed. Another important aspect is the ability to share this information – posting it on a friend’s wall, e-mailing it to your sibling, or reblogging it for your readers to see. This type of following and sharing is crucial for building interest-based communities, but it also forms a network of support. This support can come in the form of funding and/or event attendance. If people share stories about the work they’re doing, it could inspire others to take part in some way. This is why we see leaps in websites like Kickstarter and Change.org – people want to do something.

We can call young people lazy and social media evil, but social media is not disappearing any time soon. The internet holds a world of possibilities that young people are building on. Through innovative web design and networking, young people and future generations will begin to actualize the role of progressive social media – inspiration to act, to live beyond computer screens. I cannot defend the internet in one blog entry, but I have faith in millenials and the power built and held through social media.

 

Recent Posts from Our Blog

  • 1
  • 2
  • 3
Prev Next

SEO internacional | ¿Cómo mejorar tus po…

17-10-2017

SEO internacional | ¿Cómo mejorar tus posiciones fuera de tu país?

Al iniciar un negocio por internet, nos entusiasmamos cuando las visitas y las conversiones van subiendo cada vez más. Pero a veces, el éxito no llega y abandonamos el proyecto...

¿La experiencia de usuario forma parte d…

11-10-2017

¿La experiencia de usuario forma parte del SEO?

Las estrategias para mejorar la posición de un sitio web en los resultados de búsqueda de Google evolucionan constantemente y las estrategias de posicionamiento SEO son la mejor prueba de...

¿Por qué el WPO es fundamental para el S…

05-10-2017

¿Por qué el WPO es fundamental para el SEO?

  La competencia entre los sitios web por figurar en los primeros lugares de los resultados de búsqueda está en constante evolución. A la calidad de los contenidos y la amigabilidad...

SEO local ¿Cómo destacar tu empresa en d…

29-09-2017

SEO local ¿Cómo destacar tu empresa en determinados lugares?

El SEO local es una de las estrategias de posicionamiento web más efectivas dentro del mundo online, debido a que solo se enfoca a un público objetivo - que se...

SEO para Google | Conoce todo sobre el C…

25-09-2017

SEO para Google | Conoce todo sobre el Crawl Budget en el SEO

Cuando se habla de SEO, muchos piensan que el trabajo termina cuando se optimiza todo el contenido de una web, pero esto no es cierto hay otros elementos que se...

¿Qué es el TF–IDF y cómo se relaciona co…

19-09-2017

¿Qué es el TF–IDF y cómo se relaciona con el SEO?

Cuando hablamos de SEO, las palabras claves tienen un papel importante y es que conocer las keywords, a través de las cuales los usuarios están buscando lo que nuestra web...

Cloaking SEO ¿Esta técnica beneficiosa p…

13-09-2017

Cloaking SEO ¿Esta técnica beneficiosa para mi empresa?

Cuando un sitio web no obtiene visitas, y representa una inversión importante para tu empresa y requieres de aquel para llegar a vender servicios o productos, es usual que en...

Diferencia entre el SEO On Page y SEO of…

07-09-2017

Diferencia entre el SEO On Page y SEO off Page

Una estrategia SEO es importante para lograr el posicionamiento orgánico de una página. El posicionamiento orgánico permite que tu sitio web sea visible en los primeros resultados de búsqueda sin...

¿Qué es un algoritmo de búsqueda?

28-08-2017

¿Qué es un algoritmo de búsqueda?

  Cuando se habla de posicionamiento web natural, SEO, siempre se menciona una palabra repetitiva y quizás poco conocida en el mundo del marketing convencional, algoritmo. Suele ser muy utilizada por...

¿Qué es un mapa de sitio web y por qué e…

22-08-2017

¿Qué es un mapa de sitio web y por qué es importante para el SEO?

La competencia para aparecer en los primeros resultados de búsqueda ha alcanzado niveles increíbles en los últimos años. El incremento exponencial de sitios web en la nube ha hecho necesario...

Linkbuilding: Conociendo a los enlaces e…

16-08-2017

Linkbuilding: Conociendo a los enlaces entrantes para web

Los enlaces son reconocidos como una de las herramientas más importantes para posicionamiento SEO de una web. Pero es necesario conocer mejor qué tipos de enlaces podemos utilizar en una...

SEO para YouTube | ¿Cómo posicionar vide…

10-08-2017

SEO para YouTube | ¿Cómo posicionar videos en YouTube?

Es increíble lo mucho que ha crecido YouTube desde sus modestos inicios, hace 12 años. Hoy en día, millones de usuarios inundan su infinita videoteca, donde se encuentra literalmente de...

¿Qué es el Aso? | SEO para aplicaciones

07-08-2017

¿Qué es el Aso? | SEO para aplicaciones

Cada día aparecen 2700 aplicaciones nuevas en todo el mundo. Ante un mercado de tan rápida expansión, es necesario crear estrategias que mejoren la presencia de las aplicaciones para sus...

¿Quiénes conforman el departamento de po…

31-07-2017

¿Quiénes conforman el departamento de posicionamiento web?

El posicionamiento web es una de las estrategias de marketing digital más importantes para las organizaciones, debido a los múltiples beneficios que otorga, tales como el tráfico web calificado, aumento...

La importancia de la usabilidad web en e…

24-07-2017

La importancia de la usabilidad web en el SEO

Los motores de búsquedas, especialmente Google, Bing y Yahoo! están en constante evolución para otorgarle a sus usuarios sitios web de calidad, clasificados en orden numérico. Según, los buscadores colocan...

Contenido para SEO: cómo se debe escribi…

25-04-2017

Contenido para SEO: cómo se debe escribir

El posicionamiento SEO, o posicionamiento orgánico, es un tema que no deben descuidar las marcas que quieran tener presencia en Internet. Es cierto que un papel importante para la optimización de...

Estrategia SEO en videos de Youtube

20-02-2017

Estrategia SEO en videos de Youtube

Sabemos que el contenido tiene un papel importante en los motores de búsqueda como Google, pero esto no significa que solo llenemos de texto nuestra web y que nuestra estrategia...

Digital Marketing, Its Meaning and Usage

05-01-2016

Digital Marketing, Its Meaning and Usage

Digital Marketing, Its Meaning and Usage Digital marketing in simple terms is the promotion of brands or products through one or several forms of electronic (digital) media. It differs from conventional...

JOIN OUR MAILING LIST

CONTACT DETAILS

Turnover
51 Melcher Street.
Boston, MA, 02210
T: +617.778.6878

Email:
Skype: turnoverweb
Turnover on Maps

BeDriven

Turnover helped us develop and optimize 2 videos for our company and now it is because of these videos, people now know what to do and where to do it. It positioned my company very well online.

RE/MAX Latin America

I was very happy with Turnover’s process, communication and all their help for my campaign in Peru and Chile. If I ever need a Spanish consultant again

Tina Lochner

Dear Franz,
I’d like to sincerely thank Turnover for the excellent service. Not only do you provide state-of-the-art strategies, in addition you have demonstrated a continuous concern for our business and an interest in obtaining an in-depth understanding of our industry.

Maid Services

I personally use Turnover service and it is phenomenal. The work Turnover has put into my website is wonderful. The rank difference is fantastic and

Bmac & GTeam Boston

You have done a wonderful job making my website look more modern and professional. I would also like to say how excellent

Fred Lima – Boston Ironworks

I highly recommend this group, in the short time we have worked with Turnover Web, the results that we have attained been nothing short

Scroll to Top
Web Analytics