USA +617.778.6878 Europe +3491.829.9725 Latin America +511.251.6437

BLOG - THE GOSSIP

Social Media Communities - What's the Benefit?

  • Hits: 3084

 

Social media Communities

In the modern world, we can update our Facebook status as we walk to the coffee shop, post a tweet on the subway to work or get the latest news without even turning on our televisions. My generation is so fast-paced that we have come to rely on our laptops, cellphones and tablets to balance our professional and social lives. This dependency on technology has redefined the millenials, and many people are speaking out against this kind of lifestyle.

TIME Magazine’s Joel Stein published an article in May titled “The Me Generation.” He states, “I am about to do what old people have done throughout history: call those younger than me lazy, entitled, selfish and shallow. But I have studies!”[i] This is nothing new – “studies” that pathologize the struggles of youth and invalidate young people’s successes, inducing fear of the future. When people look to point fingers, social media receives most of the blame because they host a majority of our photos and modes of communication. Rather than waste time deleting Facebook and blogs, only to return to them, we need to reframe the questions we’re asking ourselves. Instead of, “Should I delete my Facebook?” we should ask, “What is there beyond Facebook? What can I build through these websites?” It is important that we work as individuals and as communities to empower one another in the realities of the physical world and cyberspace.

I’m in my mid-twenties and immersed in various forms of social media. I confess that I get caught up in the habit of “liking” things and “following” blogs. Like anything we consume as humans, I believe social media websites are safer in moderation. Most media attention tends to focus on the dangers of technology, spurred by the vague and perpetual fear of the unknown. We are told to fear technology-related maladies, like internet addiction and personality disorders due to the large amount of time spent in front of our laptops.

Social media

I do not doubt that our modern lifestyles are altering how our brains function, how we remember things and how we observe the world. Our shrunken attention spans, hunched posture, preoccupation with self-image, and feelings of isolation are real concerns we all have to consider. Still, what did older generations expect when they sat us in front of a computer for the first time? Before the internet, it was video games, and before video games it was the television – technological advances come with positives and negatives. The only difference is that social media isn’t one-sided like video games or televisions; we can call and others can respond.

As someone who has worked in the service industry for eight years, I’ve met people working three jobs, racking up a total of sixty hours a week to pay the bills. These are often college-educated young people working to pay off their student loans and live independently. Social media has provided a means of communicating with people at the click of a mouse or tap of a screen. I think social media is what you make of it, and young people recognize this and see it as fertile ground for improvements.

Possibly the most noticeable change about the cyber-environment is the number of organizers and activists who are building online communities. As an activist, I am always looking into online organizing. People from marginalized communities have created innovative online forums to share their experiences and stories. These websites provide safe (or safer) spaces for people who cannot always be so honest or outspoken in their immediate physical space. Although there are plenty of people who abuse the anonymity of the internet, more and more people are participating in dialogues and listening to voices that have long been silenced.

The latest website I’ve come to admire for these reasons is Youngist. Youngist provides “independent, youth-led political and cultural news analysis, digital storytelling, and creative intervention.”[ii] Blogs like Youngist have become popular in that they help form communities based in dialogue and common interests. Although blogs are sometimes labeled as a self-centered form of self-expression, this denies the social basis of blogs. We are a social species, and we are constantly finding various means to communicate and connect with one another. People who are frequently denied attention or representation in mainstream media deserve a place to share their stories, to connect with others who may be miles away, to alleviate their feelings of isolation. Blogs have more humanity than impersonal websites, thus forming an emotional connection with its viewers. In a world where we value science and numbers, there is an undeniable attractiveness toward emotionality.

With blog hosts like WordPress and Tumblr, it’s easy to form an online space to share. If we look at the New York Public Library website, it tells us all the necessary information we could need for a possible visit. If I follow the NYPL Tumblr blog, I can read the latest news on NYPL events, watch a funny book-related video, see what’s new in my neighborhood, and consider donating to the latest renovations after seeing the blueprints for the redesign. There is an increased commitment when we feel personally connected or invested in something.

Social media

Nonprofits, like Housing Works Bookstore, have made more of a personal online presence through blogging. I am much more likely to attend an event when it pops up on my Tumblr dashboard or I see a link to the event on my Facebook newsfeed. Another important aspect is the ability to share this information – posting it on a friend’s wall, e-mailing it to your sibling, or reblogging it for your readers to see. This type of following and sharing is crucial for building interest-based communities, but it also forms a network of support. This support can come in the form of funding and/or event attendance. If people share stories about the work they’re doing, it could inspire others to take part in some way. This is why we see leaps in websites like Kickstarter and Change.org – people want to do something.

We can call young people lazy and social media evil, but social media is not disappearing any time soon. The internet holds a world of possibilities that young people are building on. Through innovative web design and networking, young people and future generations will begin to actualize the role of progressive social media – inspiration to act, to live beyond computer screens. I cannot defend the internet in one blog entry, but I have faith in millenials and the power built and held through social media.

 

Recent Posts from Our Blog

  • 1
  • 2
  • 3
Prev Next

3 acciones SEO que debes utilizar para p…

03-05-2018

3 acciones SEO que debes utilizar para posicionar

El posicionamiento web implica realizar pruebas, aplicarlas y corroborar si estas producen los resultados esperados, pero ¿cuáles fueron las técnicas que funcionaron después de tales experimentos? Luis M Villanueva dio...

CRO para incrementar el volumen de venta…

03-04-2018

CRO para incrementar el volumen de ventas

Son muchas las personas que trabajan en la búsqueda de nuevos métodos para incrementar las ventas de su negocio. Todos ellos desconocen que pueden obtener buenos resultados prestándole atención a...

Google presenta nuevo cambio para el SEO

01-02-2018

Google presenta nuevo cambio para el SEO

En muchas ocasiones queremos posicionar nuestra página web con entradas entretenidas y de buen contenido, sin embargo, los buscadores como Google, viven cambiando sus algoritmos para mejorar y simplificar tu...

Beneficios del SEO internacional

22-01-2018

Beneficios del SEO internacional

  Ya es bien conocida la importancia del posicionamiento, pero muchos desconocen que conquistar los mercados locales o nacionales es una tarea relativamente sencilla y es el SEO internacional, el que...

3 tendencias SEO que impactarán en el 20…

05-01-2018

3 tendencias SEO que impactarán en el 2018

  La cercanía con la recta final del 2017 nos indica que es momento de pensar en el 2018, que mejor forma de hacerlo que dando un vistazo a lo bueno...

¿Qué es el White Hat SEO? | El SEO verda…

29-12-2017

¿Qué es el White Hat SEO? | El SEO verdadero

Día tras día se crean nuevos sitios web alrededor del mundo y sin duda alguna Perú, al igual que otros países, reúne una amplia gama de propuestas en la web...

La importancia del marketing de contenid…

21-12-2017

La importancia del marketing de contenido en el SEO

Dentro del marco de la comunicación social, una de las ramas más exploradas es el marketing, que trabaja en conjunto con la publicidad, sin embargo, esto ha agarrado mucho auge...

¿Qué es contenido duplicado en SEO?

18-12-2017

¿Qué es contenido duplicado en SEO?

En el mundo de la optimización de motores de búsqueda o SEO por sus siglas en inglés, hay muchas técnicas para el buen uso de estos motores de búsqueda y...

La importancia del blog para el SEO

22-11-2017

La importancia del blog para el SEO

Seguramente ya te habrá pasado que, al solicitar la creación de una página web a tu agencia de marketing digital, esta te haya recomendado añadirle un blog. La razón es...

La importancia de una auditoria SEO para…

17-11-2017

La importancia de una auditoria SEO para tu sitio web

Son millones las páginas web que luchan por buscar un espacio destacado en Google para echar a andar sus negocios. Como la competencia es dura, la consigna debe ser utilizar...

¿Qué son los backlinks en el SEO?

09-11-2017

¿Qué son los backlinks en el SEO?

La mejor posición de una web tiene varias formas de lograrse. Una de ellas es la técnica de los backlinks en el SEO.

¿Qué es el rich snippet y por qué es imp…

07-11-2017

¿Qué es el rich snippet y por qué es importante para el SEO?

El SEO se ha convertido en los últimos años en una de las herramientas que cada vez más es valorada por los diseñadores de estrategias de posicionamiento en internet. Toda...

¿Qué es el SEO negativo y por qué debemo…

31-10-2017

¿Qué es el SEO negativo y por qué debemos tener cuidado en la web?

La competencia desleal tiene su versión digital. Se trata del SEO negativo, una serie de estrategias que buscan atacar a quienes se disputan la misma tajada de mercado, haciéndoles la...

¿Qué es el linkbuilding y por qué es fun…

25-10-2017

¿Qué es el linkbuilding y por qué es fundamental para el SEO?

Una de las razones de éxito en los negocios es la capacidad del emprendedor para establecer vínculos con proveedores, clientes y socios que impulsen su proyecto. Lo mismo sucede en...

SEO internacional | ¿Cómo mejorar tus po…

17-10-2017

SEO internacional | ¿Cómo mejorar tus posiciones fuera de tu país?

Al iniciar un negocio por internet, nos entusiasmamos cuando las visitas y las conversiones van subiendo cada vez más. Pero a veces, el éxito no llega y abandonamos el proyecto...

¿La experiencia de usuario forma parte d…

11-10-2017

¿La experiencia de usuario forma parte del SEO?

Las estrategias para mejorar la posición de un sitio web en los resultados de búsqueda de Google evolucionan constantemente y las estrategias de posicionamiento SEO son la mejor prueba de...

¿Por qué el WPO es fundamental para el S…

05-10-2017

¿Por qué el WPO es fundamental para el SEO?

  La competencia entre los sitios web por figurar en los primeros lugares de los resultados de búsqueda está en constante evolución. A la calidad de los contenidos y la amigabilidad...

SEO local ¿Cómo destacar tu empresa en d…

29-09-2017

SEO local ¿Cómo destacar tu empresa en determinados lugares?

El SEO local es una de las estrategias de posicionamiento web más efectivas dentro del mundo online, debido a que solo se enfoca a un público objetivo - que se...

JOIN OUR MAILING LIST

CONTACT DETAILS

Turnover
51 Melcher Street.
Boston, MA, 02210
T: +617.778.6878

Email:
Skype: turnoverweb
Turnover on Maps

BeDriven

Turnover helped us develop and optimize 2 videos for our company and now it is because of these videos, people now know what to do and where to do it. It positioned my company very well online.

RE/MAX Latin America

I was very happy with Turnover’s process, communication and all their help for my campaign in Peru and Chile. If I ever need a Spanish consultant again

Tina Lochner

Dear Franz,
I’d like to sincerely thank Turnover for the excellent service. Not only do you provide state-of-the-art strategies, in addition you have demonstrated a continuous concern for our business and an interest in obtaining an in-depth understanding of our industry.

Maid Services

I personally use Turnover service and it is phenomenal. The work Turnover has put into my website is wonderful. The rank difference is fantastic and

Bmac & GTeam Boston

You have done a wonderful job making my website look more modern and professional. I would also like to say how excellent

Fred Lima – Boston Ironworks

I highly recommend this group, in the short time we have worked with Turnover Web, the results that we have attained been nothing short

Scroll to Top
Web Analytics